LibDems "need to be new Oxfam" to survive

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A topic from News & Current Affairs: Political

laresSun 27/11/11 22:04

"The Liberal Democrats are to "rebrand" their party in an effort to be perceived in the same way as Oxfam, the Third World Charity, it has emerged."

"Documents detailing the plan demand more "short-term political expediency" to boost the party's popularity - and say it should take more credit for historic reforms such as the abolition of slavery.

The project comes as Nick Clegg's party is slumping in the opinion polls. A YouGov survey today puts it on just 11 per cent - way behind Labour on 43 per cent and the Conservatives on 34 per cent.

Last week, Liberal Democrat MPs were summoned to a meeting to be told that "external brand experts" had been hired to try to boost the party's standing with the next general election still more than three years away.
In a further internal move, Mr Clegg has recruited a party donor and millionaire accountant, Neil Sherlock, to run his Cabinet Office team with the title of director of government relations.

The rebranding exercise was originally revealed by The Sunday Telegraph earlier this year - with some predicting at the time it could even include changing the name and logo."

http://1sq.me/rqCG6j

I'm with worried.

ensorSun 27/11/11 22:09

I guess they thought hooking up with the Conservatives in government would allow everyone to see that they could be a party in power. Guess it's really backfired.

laresSun 27/11/11 22:13

quoting > " Guess it's really backfired."

Let's hope so.

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