BoJo's latest ego trip to cost £20 Million

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A topic from Local Interest: UK, London

laresFri 07/10/11 13:19		"The Mayor has just announced a sponsorship deal for the Thames-spanning cable car in east London: it will be branded as the Emirates Air Line. The 10-year deal, as you might have gathered, is with Emirates, the airline that also lends its name to Arsenal's stadium. The company has coughed up £36m for the rights, which is a little over half of the project's estimated £57m. Remember, of course, that Londoner's were originally promised that no public money would go into the scheme. The shortfall is coming from our rail budget — an area which, as we saw this week, needs some serious investment. Rather like Barclays with the cycle hire, Emirates have also been allowed to appropriate the roundel for the cable car's logo. The announcement also included the news that the cable car route, and the Emirates / roundel logo, will also appear on the Tube map, with a ‘Emirates red' streak linking the two stations. Additionally, the two stations will be named 'Emirates Royal Docks' and 'Emirates Greenwich Peninsula'. It's not quite the first time that corporate branding will appear on the map (Ikea got there first) but it's a huge move toward sponsorship all the same. And it might not be the end of corporate sponsorship on the Tube map: earlier this year TfL very nearly cut a deal to temporarily re-brand Oxford Circus after a wine company." http://1sq.me/nmMrHa
furryfeaturesFri 07/10/11 13:26		I have no objection whatsoever to corporate sponsorship of Tube stations and other public transport infrastructure. It seems like just another way to raise money for projects that government cannot afford alone. I think that the cable car will be fun and will become a tourist attraction. With government only providing £21 million of its build costs, it might be profitable.
spexFri 07/10/11 14:03		Looks cool. One question though; do all the staff helping on the 'platforms' have to be as camp as the one at Emirates Greenwich Peninsula seems to be...?
maguaFri 07/10/11 14:12		i think its a really good thing that a vibrant democracy like the UAE is investing so heavily in Britain...
spexFri 07/10/11 14:12		Sorry, forgot to add the reference. He appears about 3 mins in: http://youtu.be/tKLeeXmnjnI?t=2m59s
laresFri 07/10/11 16:49		quoting > "With government only providing £21 million of its build costs, it might be profitable." £12 million more than BoJo promised though. It would be far better spent on railway improvements - which is what it was earmarked for.

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BoJo's latest ego trip to cost £20 Million

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