How to be a Conservative Canvasser

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A topic from Skills, Talents & Leisure: History

laresWed 14/09/11 11:12

"The Personal Touch was one of at least two films on electioneering commissioned by the Conservative and Unionist Party that came out in 1950. The other film was Club Together, which, according to the British Film Institute catalogue, looked at ‘the various roles played by the Conservative Club, particularly at the time of an election'. It might be that both films were intended to go out prior to the forthcoming general election, which came unusually early in February 1950.

Both films were made by British Films Ltd and directed by William Hammond. British Films Ltd – not to be mistaken with another London based company with the same name who specialised in film equipment – were makers of documentary and fiction films, specialising in instructional, training and promotional films, and films for children. British Films Ltd made films for commission from the Government and many private companies, as well as specialist educational films: for example, City Of Ships (1939), a survey of the activities of the Port of London and work in the docks and The First Thing (1941/2) a guide to rudimentary drill and rank recognition in the RAF. They continued filming through the 1970s and early 1980s before eventually winding up."

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