Sainsbury's adjusts freezing advice

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A topic from Food & Drink: Food Shopping

laresFri 10/02/12 10:37

"Sainsbury's is removing advice to freeze food "on day of purchase" from its labels and informing customers it can be done up until the use-by date. The UK's third-largest supermarket chain believes 800,000 tonnes of food a year could be saved from the bin.

The move, in conjunction with the Waste & Resources Action Programme (Wrap), was welcomed by the government as "good news for hard-pressed family budgets". The average UK family wastes up to £50 worth of perfectly good food a month. The supermarket will advise freezing food as soon as possible, any time up until the use-by date. "There is no food safety reason why it cannot be frozen at any point prior to the use-by date," said Beth Hart, head of product technology for fresh and frozen."

""As one customer pointed out to me while discussing the previous labelling, 'How does the product know which day I purchased it on?"'"

http://1sq.me/zOUtAD

Seriously, has anyone ever taken this at it's word? It's always been such a daft direction I just assumed everyone ignored it along with the "eat within 24 hours of opening" type things.

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