Paddington ditches the marmlade

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A topic from Food & Drink: Miscellaneous

#6618Thu 13/09/07 17:07

Marmalade's most famous fan has turned to the dark side.

After 50 years of nibbling sandwiches made from the orange sticky stuff, Paddington Bear will today have his first taste of Marmite.

The teddy has been brought back to life in his animated form for the first time in 20 years in an advert for the savoury spread.

It has the slogan: 'You love it or you hate it.'

The commercial has the bear, who was found by the Brown family at Paddington station in West London, tasting Marmite for the first time since his arrival from Peru in 1958.

He loves it and shares his sandwich with a pigeon, who hates it.

The U-turn was thrashed out in a deal between food giant Unilever, which owns the Marmite brand, and Paddington and Company, owner of the rights to the bear.

Cheryl Calverley, of Unilever, said: 'The Marmite brand and Paddington Bear are British institutions and have broad appeal, transcending generations.'

However, the move has got the bear in a jam with Dundee marmalade maker Mackays. A spokesman said: 'Paddington has sold out. It's a very sad day for marmalade.'

FROM: METRO http://www.metro.co.uk/news/article.html?in_article_id=65889&in_page_id=34

Also they had this look at what would happen in today's world, if Paddington arrived looking for a home !

The London that greeted Paddington Bear in 1958 is a far cry from that of today. The small brown bar was found sitting on his suitcase with a note attached to his coast reading "Please look after this bear" having been sent to England by his aunt - That would count as a plea for asylum these days and land him in a dentention centre before the Brown family could take him home.

Offering a pigeon a bit of his sandwich could land him with a £500 fine in London, On the bright side, presuming he is a spectacled bear, the only bear species in Peru, he would then be taken to a zoo with a breeding programme.

If he was not a real bear, but in fact a teddy, Mr Brown would be required to tell station staff or police and the station would be closed and the poor bear blown up by a bomb disposial squad 'due to security'

deleted:maxossettThu 13/09/07 17:11

ewwwwwwwwwwww marmite......

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