Viral marketing comms to be strictly regulated.

Go to: Forums > News & Current Affairs: Business

There are 5 postings to this topic on our Member website and this page runs 7 days behind our Member website. For the full topic click to sign up to OUTeverywhere.

Topic started by 'trinity'

Friendly guy looking for guys who know how to have a laugh, and who are level-headed at the same time. Latin blooded - so hope that doesn't put you off? Have been told am a great mate to have around. Wanna find out more? Send me a message or click on my profile, and lets chat. **Remember folks...a life without pleasure, is a life half lived **

A topic from News & Current Affairs: Business

trinityWed 02/04/08 16:18

Source: Revmail

Not sure how many of you have heard of this new legislation (which will affect marketing/pr agencies alike)...but apparently this is a subject that hasn't really been spoken about, nor is it something that the industry knows much about. The fact that there is a lack of knowledge in this sector is very surprising indeed.

The IPA has warned that commercial communications via the internet will become more strictly regulated and in some cases illegal when new rulings come into force from late May 2008.

According to the IPA's warning, The Consumer Protection from Unfair Trading Regulations contains a clause which makes the following a criminal offence:

* Seeding positive messages about a brand in a blog without making it clear that the message has been created by, or on behalf of, the brand.

*Using buzz marketing specialists to communicate with potential consumers in social situations without disclosing that they are acting as brand ambassadors (doh!)

* Seeding viral ads on the internet in a manner that implies you are a simple member of the public.

Marina Palomba, IPA legal director, said:

"If advertisers and their agencies ignore the ethics of responsible advertising, the damage to the advertising and marketing industry generally will be considerable, undermining all commercial messages, their effectiveness and the self regulatory systems."

Palomba advises that agencies and marketing teams should assess their activities and whether they comply with the new regulations to avoid potential fines or even prison sentences. Yes people...it's THAT serious.

The new regulations come into effect on 26 May 2008.

This might bore those who are not in the industry...but those who work in the media might want to know.

I for one know of numerous instances where members of the promo team posed as customers/members of the public where they bigged-up a DVD, with the obvious intention that readers will read it and buy it. It happens a lot more than you think.

There are 4 more postings on this topic on our Member website. For the full topic click to sign up to OUTeverywhere right now.

Enjoy chatting with our members

Imagine joining a social network of people from all around the country and see how you'll feel a year from today. You're increasing your circle of friends. You're doing more of the stuff you enjoy. You're having a great time meeting new people in your area. You're seeing all the benefits of becoming a member of OUTeverywhere. It still feels great making new friends and every day you're hearing more and more about the stuff that everyone's doing. You're joining in. Now, that was easy, wasn't it?

We make meeting people easy. Click to sign up to OUTeverywhere and get up and do something different!

PLEASE NOTE: Events are listed on this website on behalf of organisers in accordance with the Terms of Membership of OUTeverywhere and only if they have chosen broad publicity when adding their event to the Member Events calendar. As such, events are not necessarily affiliated to or endorsed by OUTeverywhere and may not be organised by the person who has listed the event: the person listing this event may simply be attending an event organised by another person or organisation and may wish to meet other people sharing their interest in the event. The mention or appearance of any person or organisation featured on these pages is not to be taken as any indication of sexual, social or political orientation of such persons or organisations. We cannot guarantee that the information is accurate and recommend that you always seek to contact the organiser directly to confirm full details of any event. Under no circumstances will we be responsible for any loss or damage resulting from reliance on, use or misuse of, the information on this website.

Our Vision | Our Team | Privacy Policy | Identity Theft Protection | Terms of Membership

Chat and Meet People

Enter one or two words to tell us something you enjoy:

Or enter a postcode or the name of a place:

Latest Shout OUT

Broadcast to the gay world with our public Shout OUTs service! Post on our member website or from your mobile phone and raise your profile.

Multi Dimensional Being (midler) from the Reading area in United Kingdom shouts OUT: "Would you like to join me for a drink this evening?"

Events Calendar

< July 2008 >
S	M	T	W	T	F	S
		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30	31

This Topic's Tags

Members tag topics with key words to help us find similar topics.

Discover GMEET

Add all your web profiles to the new GMEET.com website profiles directory service. Supports Facebook, YouTube, MySpace, Bebo, LinkedIn and dozens more. For social and business networking, web personals and online dating.