Murdoch Launches "The Daily" iPad Paper

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laresWed 02/02/11 15:47

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"Nothing too high profile for the launch of The Daily, Rupert Murdoch's iPad newspaper project. Just a low-key launch party at the Guggenheim museum in New York with Murdoch himself taking the stage, along with Eddie Cue, Apple's vice-president of internet services.

While the Daily could turn out to be the next in his line of digital flops – MySpace being the latest – it is not inconceivable that it might evolve into something like the UK's Sun. It is low-price, populist and using the technology of the moment which, in this case, happens not to be full-colour high-speed print presses but the iPad. It is wise not to underestimate Murdoch.

That said, News Corp is investing such a mammoth amount of resources and money ($30m, we've been led to believe) that we can only assume it thinks the gamble is worth it."


"It will be offered at 99c for a weekly subscription or $40 for a year."

http://1sq.me/fByRAt

ollysugarWed 02/02/11 15:54

 

I wonder if this will impact the daily freebies when it comes our way - Imagine paying for that crap...!?

zerocrop2000Wed 02/02/11 16:00

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The only way it's gonna work is if they have a lot of brilliant exclusive content. I don't really get why I would want to pay for an electronic newspaper when all the news websites are free.

ollysugarWed 02/02/11 16:04

 

quoting > "news websites are free."

But for how long? The 'serious' ones are turning to subscriptions on the web - Times Online - sub ONLY £1 for the first 30 days - not sayin' it's like quality , btw...

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