Media Agencies praise ITV's 'wholesome' schedule.

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Topic started by 'trinity'

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A topic from News & Current Affairs: Business

trinityWed 20/08/08 14:21

Source: MediaWeek

I was just having a flick through the latest edition of MediaWeek and saw a really positive article about ITV. With the recent appointment of Peter Fincham...has ITV1 finally got the finger on the pulse of the viewer (even if it isn't OUT's favourite channel)?

Media agency TV directors have hailed ITV1's new autumn schedule a "good balance" between younger-skewing entertainment shows and older-skewing crime drama.

The first autumn TV season under ITV director of television Peter Fincham, who was appointed in February, will feature variety entertainment in Saturday night prime-time on ITV1 with a series showcasing top music and entertainment stars, For One Night Only. ITV1 is also banking on success with musical drama Britannia High, which will air in October.

Live football coverage will be another staple of the ITV autumn schedule, with Champions League coverage, plus England World Cup qualifiers and live FA Cup games.

PHD broadcast account director Tom Blaza said:

"I can see where it is going with the new schedule - it is wholesome family entertainment. I hope it gets some good momentum behind it from the beginning."

The new series of The X Factor, which started its new series on Saturday, is expected to continue to draw big audiences, while Ant and Dec return with series eight of I'm a Celebrity... Get Me Out of Here!

Following this summer's Who Dares Sings!, which initially pulled in audiences of more than four million, incoming dance show Everybody Dance Now will encourage viewers to dance along to routines. This I am looking forward to..as a couple of OUTers will be joining me in the recording of this show :)

Julian Cooper, MediaVest associate director, broadcast, said:

"We have to trust ITV to get it right and we want it to take some risks. It has had some of its best entertainment output in recent years and is trying to get younger audiences while not alienating older viewers. It's a good balance."

Thrillers make up the bulk of ITV's new drama schedule, including Lynda La Plante's Above Suspicion (quickfind:354641), three-part thriller The Children, starring Kevin Whately, and one-off drama Caught In A Trap (quickfind:351726), about a woman obsessed with Elvis.

Despite the negative press surrounding the company's financial output recently....it looks as though it might be about to break those barriers down!

I hope these new programmes bring a new lease of life to the channel.

marky71Wed 20/08/08 14:48

I never watch ITV, and looking at what they have lined up for the Autumn, I will still not watch ITV.

They still show chav tv and maintain that it is what the public wants to see. Well yes that is true, if you are on the dole sat on the sofa with a can of Asda Smart Price Cider.

More Ant and Dec, more Simon Cowell and more phone voting - a tax on the braindead of society.

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